Kawaii culture finds its roots in Japan during the Edo period (1603–1868). During this time, there was a popular art form called ukiyo-e, which often featured cute characters such as animals and people with big eyes and round faces. This art style became popular with the general public and eventually evolved into what we now know as kawaii culture. 

In the 1970s, kawaii began to gain popularity outside of Japan. It started with manga—comics featuring cute characters—becoming widely available in other countries. This helped spread kawaii culture to places like Europe, North America and South Korea. As more people became familiar with it, it inspired new trends such as in clothing, accessories, makeup, hairstyles and more.

Today, kawaii is one of the most popular cultures around the world. From Japan to the US to Australia to France—you can find fans everywhere! There are countless websites dedicated to kawaii products, from stationery items like stickers and notebooks to fashion items like dresses and shoes. In addition, there are tons of events that bring fans together from all over the world—from conventions to meetups—so they can share their love for all things cute!

Kawaii culture continues to be one of the most popular cultures around today thanks to its universal appeal. From its humble beginnings in Japan during the Edo period right through until today’s global embrace of all things cute, kawaii has continued to captivate people around the world for centuries!

Whether you’re a fan or just curious about this unique culture, there’s something for everyone who wants an introduction into this delightful movement! So why not join us on our journey into discovering more about kawaii? We promise it will be worth your while! ^_^